National Cupcake...Weekend ?

National Cupcake Day {12.15.18} is approaching and we're gettin' all caked up for the occasion. We're not sure who is technically in charge of scheduling these 'National Holidays' but we will be celebrating ALL.WEEKEND.LONG. in Middletown & West Hartford. Here's what we've got going for you on Saturday 12/15 and Sunday 12/16!  BAE {fBEFORE.ALL.ELSE} will be making it's debut - pink vanilla cake, gooey cake batter filling, cake batter buttercream frosting, and a cake bite topper! … Read More

Treats > Turkey

It's hibernation season. The holidays are upon us. We're here to help you plan accordingly. NOVEMBER HEADLINERS are here in Middletown and West Hartford to stay ALL MONTH LONG. And yes, the rumors are true. SAMOA is back for Girl Scout cookie season. Pick her up to get you thru that daylight savings crash while supplies last.     

Looking to take Thanksgiving dessert to the next level? PIE-HOLE-CAKE is back this year. If you didn't… Read More


Anddd here we are kicking off August - we've brought back some of our fan favorites and created a new flavor to celebrate. We've got TOASTED MALLOW inspired by the campfire treat, plenty of blueberry options to put those fresh berries to good use, and breakfast is covered with GOLDEN GRAHAMS. 

These flavors will be available in store all month along with the rest of our rotating selection. As an added bonus, make sure to stop in tomorrow… Read More

Strawberries, Sunshine, & Sugar 


Have you heard!? {probably not, since we're six days late in getting this newsletter out - sorry.} June Headliners are in house and available for pre-orders in any quantity throughout the month of June. The menu is stacked with STRAWBERRY to celebrate the start of the season, the boozy favorite PINA COLADA, and some SNICKERS and COCOA PUFFS for the chocolate lovers. So if you've been waiting for these flavors to make their way into the rotation, now's your… Read More

Mom wants CAKE 


Preppin' with pretty pastels for Mom all week! All Mom's deserve their cupcakes, and to eat them too. We'll be stocked up all weekend - call us {860 788 3150}  to box up a sparkly assortment or stop in and pick from our selection in the case. 

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May Headliners 

The MAY HEADLINERS are here and it's about time because we NEED Fruity Pebbles in our life on a daily basis. We're keeping it light, lots of citrus, and whipped frostings to welcome the warmer weather. 

These six beauties will be available in store and for pre-orders all month long in addition to our other rotating flavors. Click HERE for full flavor descriptions. We'll be working in plenty of Cinco de Mayo and Kentucky Derby flavors… Read More

Lookin' like Spring

Snow on the ground, Spring in the bakery case. One step ahead of you, Mother Nature. Our April Headliner's have been brightening up our lineup over the past few days and will be available in store all month long! 

There you have it! Going with a light and sweet vibe with MUNCHIES thrown in there for good measure. Check HERE for a full list of flavor descriptions. Have a great week, Cake Lovers! Come see… Read More

Easter Menu '18 

CHICKIE & Crew are in store as part of our Easter Menu available now thru Easter Sunday. Call in your pre-orders (no minimums) or swing by and pick from the case. 

Enjoy your weekend and keep an eye out for our April Headliner's Menu filled with Spring Flavors coming your way next week. 

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...magically delicious 

Lil' NorA was back on the streets slingin' sweets at the Norwich St. Patrick's Day Parade yesterday and had so much fun that we'll be heading down to the New London St. Patrick's Day Parade this Sunday 3/11 to continue the festivities.  Now that we're heading into our first Monday of this lovely month of March we'll have our Headliners making their debut - find them in store and on the truck ALL MONTH LONG.… Read More

Johnny Cupcakes Cake Dealer Pop-Up Shop 


Hey, Cake Lovers! We're teaming up with the world's first t-shirt bakery, JOHNNY CUPCAKES, for our first Cake Dealer Pop-Up Shop!  Johnny Cupcakes is a Boston based clothing company that has cupcake inspired clothing based off of pop culture and fun designs...a PERFECT union!   We will be stocked up with tons of t-shirts, pins, stickers, and so much more INCLUDING JC pop-up only items, AND a FREE GIFT for EVERYONE!  … Read More