Happy Almost Summer! Clearly, we are excited for the change of season as this is one of the few times we are promptly unrolling the monthly menu on the first of the month!  That gives you a full 30 days to enjoy these seasonal sweets. 

Swing thru starting Saturday, June 1st to get your hands (and mouths) on these beauties - have a great weekend, Cake Lovers! 

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...Mom deserves to have her CAKE and eat it too

...taking the "not" out of "not your mother's cupcake company" for one weekend only! 6 pack cupcake bouquet gift boxes available in both locations Saturday & Sunday. Secure your spot as the favorite child.  *limited quantities available*  

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NoRA - New London


We are so excited to open our next spot in Southeastern CT on the beautiful, historic, and fun Bank Street in Downtown New London! We will be opening our door to the community tomorrow, Tuesday, March 5th from 5-9PM for our opening celebration. Stop in to say hello, check out our new space, and get that sugar!   There is a wide selection of bars, restaurants, art galleries, cafes, and more in Downtown… Read More

Sugar is my Soulmate 

    Our Valentine's Day Menu is ready to go (even though Fluffer almost didn't happen due to the nationwide conversation candy heart shortage...) and will be available in store Wednesday 2/13 and Thursday 2/14. We will also be featuring party packs of mini cupcakes, NoREOs and those sassy saying Ding-a-Lings! Need more details on what cupcakes you're going to be getting for your life partner, galentine, or yourself ? Find the flavor descriptions HERE.   Read More


CHRISTMAS CAKE - she's back! chocolate cake, fresh strawberry whipped cream layers, sandwiching an oreo crusted holiday cheesecake, covered in dark chocolate ganache and topped with Christmas funfetti frosting peaks with all the sprinkles!  $95 {feeds 12-18 people depending on the people}  Claim yours for pick up in MIDDLETOWN or WEST HARTFORD on 12/23 or 12/24 by ordering {860 788 3150} by 7PM on 12/19.   

You can check out our DECEMBER HEADLINERS MENU to see what holiday… Read More

National Cupcake...Weekend ?

National Cupcake Day {12.15.18} is approaching and we're gettin' all caked up for the occasion. We're not sure who is technically in charge of scheduling these 'National Holidays' but we will be celebrating ALL.WEEKEND.LONG. in Middletown & West Hartford. Here's what we've got going for you on Saturday 12/15 and Sunday 12/16!  BAE {fBEFORE.ALL.ELSE} will be making it's debut - pink vanilla cake, gooey cake batter filling, cake batter buttercream frosting, and a cake bite topper! … Read More

Treats > Turkey

It's hibernation season. The holidays are upon us. We're here to help you plan accordingly. NOVEMBER HEADLINERS are here in Middletown and West Hartford to stay ALL MONTH LONG. And yes, the rumors are true. SAMOA is back for Girl Scout cookie season. Pick her up to get you thru that daylight savings crash while supplies last.     

Looking to take Thanksgiving dessert to the next level? PIE-HOLE-CAKE is back this year. If you didn't… Read More


Anddd here we are kicking off August - we've brought back some of our fan favorites and created a new flavor to celebrate. We've got TOASTED MALLOW inspired by the campfire treat, plenty of blueberry options to put those fresh berries to good use, and breakfast is covered with GOLDEN GRAHAMS. 

These flavors will be available in store all month along with the rest of our rotating selection. As an added bonus, make sure to stop in tomorrow… Read More

Strawberries, Sunshine, & Sugar 


Have you heard!? {probably not, since we're six days late in getting this newsletter out - sorry.} June Headliners are in house and available for pre-orders in any quantity throughout the month of June. The menu is stacked with STRAWBERRY to celebrate the start of the season, the boozy favorite PINA COLADA, and some SNICKERS and COCOA PUFFS for the chocolate lovers. So if you've been waiting for these flavors to make their way into the rotation, now's your… Read More

Mom wants CAKE 


Preppin' with pretty pastels for Mom all week! All Mom's deserve their cupcakes, and to eat them too. We'll be stocked up all weekend - call us {860 788 3150}  to box up a sparkly assortment or stop in and pick from our selection in the case. 

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