May Headliners 

The MAY HEADLINERS are here and it's about time because we NEED Fruity Pebbles in our life on a daily basis. We're keeping it light, lots of citrus, and whipped frostings to welcome the warmer weather. 

These six beauties will be available in store and for pre-orders all month long in addition to our other rotating flavors. Click HERE for full flavor descriptions. We'll be working in plenty of Cinco de Mayo and Kentucky Derby flavors… Read More

Lookin' like Spring

Snow on the ground, Spring in the bakery case. One step ahead of you, Mother Nature. Our April Headliner's have been brightening up our lineup over the past few days and will be available in store all month long! 

There you have it! Going with a light and sweet vibe with MUNCHIES thrown in there for good measure. Check HERE for a full list of flavor descriptions. Have a great week, Cake Lovers! Come see… Read More

Easter Menu '18 

CHICKIE & Crew are in store as part of our Easter Menu available now thru Easter Sunday. Call in your pre-orders (no minimums) or swing by and pick from the case. 

Enjoy your weekend and keep an eye out for our April Headliner's Menu filled with Spring Flavors coming your way next week. 

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...magically delicious 

Lil' NorA was back on the streets slingin' sweets at the Norwich St. Patrick's Day Parade yesterday and had so much fun that we'll be heading down to the New London St. Patrick's Day Parade this Sunday 3/11 to continue the festivities.  Now that we're heading into our first Monday of this lovely month of March we'll have our Headliners making their debut - find them in store and on the truck ALL MONTH LONG.… Read More

Johnny Cupcakes Cake Dealer Pop-Up Shop 


Hey, Cake Lovers! We're teaming up with the world's first t-shirt bakery, JOHNNY CUPCAKES, for our first Cake Dealer Pop-Up Shop!  Johnny Cupcakes is a Boston based clothing company that has cupcake inspired clothing based off of pop culture and fun designs...a PERFECT union!   We will be stocked up with tons of t-shirts, pins, stickers, and so much more INCLUDING JC pop-up only items, AND a FREE GIFT for EVERYONE!  … Read More

Sugar is my Soulmate 

The sweetest holiday of the year is less than a week away! Our Valentine's Day Menu is ready to go and will be available in store starting this Friday, February 9th. This year's cupcake flavors incorporate house made mini donuts, cereal marshmallows, smoked chocolate buttercream, strawberries 'n champagne, and so many more of our favorite things. 

Flavor descriptions and ordering details are available HERE. 


What : POP : a… Read More

February Headliners

Ok, so we might be a little late on this whole "New Year, New Menu" thing but in reality we just didn't want to tempt you while you were working thru those New Year's Resolutions. It's been a long month, you're ready for that SUGAR, and we've brought it to a whole new level for ya.   Mark your calendars - your favorite treats now get their own day of the week with the special… Read More

Pop : A NoRA Dinner Series

  Well, it seems summer has finally arrived and we are ready to get you up to speed with what we have been brainstorming for the past couple of weeks. So let's get right into it... ...a NoRA Dinner Series - where food, music, & art come together. We are transforming our Middletown location once a month into our own styled pop-up restaurant. Each month, POP will feature one food truck/chef, a DJ spinning some… Read More

Cake Cake Cake

  Chances are if you're reading this newsletter right now, you follow @NoRACupcakeCo on some form of social media. Whether that be on one or all of our three Facebook pages, Twitter, Instagram, Snapchat, or some other new and exciting, trending social media outlet - we know it's overload and what we don't want is to fill up your news feed with (what we have dubbed) "foodie noise". Things are always changing here, which is why… Read More

#CakeLife - Mid Summer Edition

Notice anything different so far? We're so excited to finally share our new logo and website with all of our cupcake lovers! Same NoRA, just a little refresh to keep you all on your toes. When it comes to cupcakes - we've got that on lock. But when it comes to things like websites and technical nonsense - we're a little out of element. That's where Box 8 came in and made us look cooler than… Read More