...like most good stories, “it all started in a bar”. Owner Carrie Carella had been managing and bartending at Eli Cannon’s Tap Room for close to fifteen years when a space across the street in the North End of Middletown opened up for rent. With the encouragement and blessing of Eli Cannon’s owner Phil Ouellette freeing her from the nest, what had once seemed like a far off pipedream turned into Carrie honing her passion for baking and local business into opening NoRA Cupcake Company on New Years Eve 2011. The current flagship bakery space at 700 Main Street is just north of Rapallo Avenue (no, there is no “Nora”, it’s North of Rapallo Avenue, common mistake though). In a very short four years, NoRA has gone from a staff of six people rotating about 20 cupcake flavors to two locations and growing, more than fifteen wholesale locations, a mobile food truck and cupcake caboose, and 300 plus flavors! (we can’t believe it either)

There's no place like NoRA

With such a creative and hardworking staff, NoRA has been able to evolve and turn into something so much more than just a bakery. We love being involved and inspired by our community and challenging ourselves to stay ahead of the curve. Nothing makes us happier than to see and hear about how people enjoy our products and incorporate them into their special occasions. We’ve got options for everyone…and we’re only just getting started.